The process of designing a logo begins with understanding the brand, its audience, and competitors. Ideas are then brainstormed and sketched. A few design options are created, focusing on colours, fonts, and symbols that reflect the brand’s message. These designs are refined based on feedback and tested to ensure they work well in different settings. Finally, the chosen logo is polished and delivered in formats suitable for various uses.

I offer minor revisions that don’t involve a complete re-design. That’s why it’s really important for the client to brief me properly, so I can fully understand the business needs and any problems that need solving. If a full re-design is required, there will be an additional charge for that.

I offer packages to suit different budgets. The Branding package includes a simple brand board, which is a one-page PDF showcasing your brand colours, font styles, and logo elements. The Complete Branding package provides a mini-brand guideline, offering a more detailed look at your brand, including mock-ups and how the design can be applied. You can find more details on the Packages page.

To ensure a logo looks good across different mediums, I design it with versatility in mind. I create the logo in vector format, which allows it to scale without losing quality, whether it’s used for print or digital platforms. I also test the logo in various sizes and backgrounds to make sure it remains clear and visually appealing. Additionally, I provide different versions, such as colour, black and white, and inverted options, so it can adapt to a range of applications and settings.