Forest Fibre
LOGO & BRANDING
This branding project holds a special place in my heart. I had the pleasure of working closely with my client, who had a clear vision for her brand. Together, we developed her logo and overall branding, and I also designed her product labels.
Currently, I’m refining her logo design, which will soon take pride of place on her Shopify store. Let me share a bit about the branding concept:
The design features a delicate script font, with a lowercase ‘f’ symbolising ‘Forest Fibre.’ I incorporated leaves into the loops of the letter to reflect a natural, organic feel. The business name is displayed in a clean, bold font that stands out, while the strapline appears slightly lighter. Both elements are arranged within a circle, with the graphic taking centre stage.
To create a cohesive visual, the script ‘f’ is repeated and intertwined, forming a unified graphic. The addition of a leaf in the letter’s loop space brings a touch of nature to the design.
I’m truly excited to help bring this brand to life and watch it flourish. Keep an eye out for the website launch before the end of 2024!
